THE COMPETITIVE ADVANTAGE
Companies that consider Countertrade typically want to expand into new markets to increase sales build new customer and supplier relationships, and overcome liquidity challenges. Countertrade is also a resourceful way for exporters and others to sell their products and services to domestic and foreign companies or countries that would be unable to pay for them using hard currency alone. Countertrade minimizes requirements mandated by governments in specific industries.
Fortune 500 Companies!
Historically most countertrade was conducted by big companies with foreign markets, such as McDonnell Douglas, Pepsi-Cola International, General Motors Corporation, Caterpillar Inc., and oil, telecommunications, and computer firms. Many of these firms have in-house countertrade departments.
Smaller Business!
Countertrade It is no longer a function of big companies with foreign markets. Recent studies reported small businesses to have gained a high level of competitive advantage in countertrade. And can, with experience, use it successfully to increase sales, with new customers without adding additional expense to their existing operational overhead.
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